1 edition of The Australian Marketing and Promotion Handbook found in the catalog.
The Australian Marketing and Promotion Handbook
Jim R. Macnamara
|The Physical Object|
|Number of Pages||404|
Information in this publication is correct at the time of printing but may be subject to change. In particular, the University reserves the right to change the content and/or method of assessment, to change or alter tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/ or to vary arrangements. Authoramp book marketing, promotion and PR agency. We are experienced book marketing professionals who have been working with authors and publishers for years. Authoramp specialises in helping authors and publishers cost-effectively enhance their online presence and increase exposure for their books via a mixture of digital PR, email marketing, blogger outreach and social media.
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The Australian Marketing and Promotion Handbook book Graduate School of Management (Sydney). He has published and edited 12 books and over articles that appeared in international journals such as Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, European Journal of Operational Research, and the leading German journals.
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Bruner. The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.
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The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.
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So without further adieu, we present the rest of “The Content Marketing Handbook.” Or, “How to Write about Information and Make it Spread.” Or, An “Elaborate Piece of Content Marketing to Sell Content Marketing Software and Services.” Again, if word version is too long, here is a 6-page summary instead.
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See access conditions. Graduate subject - Writing - level. Description. This subject is offered to students who wish to gain an understanding of production and marketing in the book publishing industry in print and digital forms.